PRIVACY POLICY
Privacy Policy
Last update: 18.04.2025
In compliance with Regulation (EU) 2016/679 (GDPR), Anima Pura respects and protects the confidentiality of users' personal data and undertakes to process them in a transparent, lawful and correct manner.
This policy describes how we collect, use, share and protect your personal data when you browse the site www.animapuramacrame.it or contact us through the online forms.
Type of data collected
Through our website we may collect and process the following categories of data:
Identification data (name, surname)
Contact details (email, telephone number)
Shipping address data (for orders)
Personal preferences (color, stone, shape — in case of customizations)
Technical data (cookies, IP addresses, navigation data collected through analytical tools)
Purpose of the processing
The data is collected and processed for the following purposes:
Management of requests sent via contact form
Order fulfillment and product delivery
Order status communications or custom requests
Tax and legal obligations
Anonymous statistical analysis to improve the user experience
Sending (upon consent) promotional communications or newsletters
Legal basis for processing
The data is collected and processed for the following purposes:
Management of requests sent via contact form
Order fulfillment and product delivery
Order status communications or custom requests
Tax and legal obligations
Anonymous statistical analysis to improve the user experience
Sending (upon consent) promotional communications or newsletters
Treatment methods
The data are processed with electronic and manual tools, adopting adequate security measures to guarantee the confidentiality, integrity and availability of the information.
Data retention
The data is retained for the time necessary to achieve the purposes indicated above or as required by law. For example, data relating to orders are retained for at least 10 years based on tax obligations.
Data Sharing
Your personal data will not be sold or transferred to third parties. They may be communicated to:
Couriers or freight forwarders for order delivery
Tax advisors or professionals related to the fulfillment of legal obligations
Digital service providers (hosting, email marketing, etc.)
In any case, only if strictly necessary and always in compliance with the GDPR.
User rights
You can exercise your rights under Articles 15–22 of the GDPR at any time:
Data Access
Correction or update
Erasure ("right to be forgotten")
Restriction of processing
Objection to processing
Data Portability
Revocation of consent (without prejudice to the lawfulness of the processing carried out up to that point)
Complaint to the Guarantor Authority ( www.garanteprivacy.it )
You can exercise these rights by writing to us at: info@animapuramacrame.it
Cookies and tracking tools
The site uses technical cookies and, with your consent, also analytical and profiling cookies. For more details, see our Cookie Policy.
Changes to this Policy
We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with the date of update.